MOMINA is a UK-based retailer of original Pakistani designer clothing, founded in 2018 and built on a simple promise: everything we sell is genuine.

How MOMINA Began

When Imran Khan became Prime Minister of Pakistan in August 2018, he made a call to overseas Pakistanis to play their part in strengthening the country’s economy by supporting exports.

That message resonated deeply with us. At the time, we had no background in fashion or retail, but felt a strong sense of responsibility to contribute in a meaningful way. Within two months, MOMINA - Designer Outfit Collection was born.

From day one, the focus has been clear: to bring original Pakistani designer clothing to customers in the UK and beyond, and to play a small role in promoting Pakistan’s fashion industry on a global stage.

What We Stand For

Just as importantly, we wanted to do things the right way, with honesty and integrity at the core of everything we do. We believe that honesty in business brings its own reward, and that doing things properly builds long-term trust with our customers.

What started as a response to that call has grown into a business built on authenticity, consistency, and a genuine passion for Pakistani fashion.

MOMINA Today

Today, MOMINA remains committed to that original purpose: supporting Pakistani designers and making high-quality, original outfits more accessible to customers outside Pakistan — with orders dispatched from the UK.

If you have any questions or need help choosing an outfit, our team is always here to help — get in touch.